My Best Fred
I’m a Mexican immigrant who grew up aspiring to be like Walt Disney and create magical experiences for people everywhere.
About
Full Name
Over the years, I have been fortunate to work with innovative companies whose mission is to create magical experiences for people worldwide and have individually contributed end-to-end experiences to help meet those goals.
I believe design is transformative and magical. It provokes a feeling and inspires action. For that reason, I’m motivated to create meaningful work, informed by research and data, that lays the initial conditions to inspire positive actions in daily life.
Currently Associate Director of Product Design for Physical Retail at Wayfair, previously at Amazon, Starbucks, & Uber.
Education
12/2013
Academy of Art University
BFA, Graphic Design
08/2012
Berghs School of Communication
Certificate, Creative Strategy
Experience
03/2022 – Present
Wayfair
AD Product Design
06/2019 – 02/2022
Engaging
Principle Designer, Partner
11/2014 – 06/2019
Amazon
Senior Designer
09/2013 – 11/2014
Starbucks Corporate
Designer
09/2012 – 03/2013
Uber
UX Designer
Gallup Stenghts
1. Futuristic
2. Connectedness
3. Consistency
4. Strategic
5. Ideation
CV
Leadership, patents, awards,
& publications
2020
Guest Speaker, Strategies for Branding, AAU
Course or Diploma
2019
Amazon Blue Puzzle Award, U.S. Patent No. 10,507,949
Course or Diploma
2019
Amazon Blue Puzzle Award, U.S. Patent No. 10,227,169
Course or Diploma
2016
Explorations in Typography 2, Work published
Course or Diploma
2015
HOW Magazine, Starbucks, In-House Design award
Course or Diploma
2014
Creative Quarterly 34, Award of excellence
Course or Diploma
2014
Graphis, New Talent Annual
Course or Diploma
2013
Academy of Art University, Presidential Scholarship
Course or Diploma
2012
Creative Quarterly 28, GD Student winner
Course or Diploma
2012
CMYK Magazine #53, Design showcase winner
Course or Diploma
2012
Berghs School of Communication, Selected participant
Course or Diploma
2012
Behance Student Showdown, Prize winner
Course or Diploma
2011
Explorations in Typography 1, Work published
Course or Diploma
2011
The Art of Packaging Design, Work published
Course or Diploma
2010
Art of the story, Debbie Millman Workshop
Course or Diploma
2009
DWR 2009 Champagne Chair, Contest Finalists
Course or Diploma
2009
GD USA, Work published
Course or Diploma
2008
2008 Maria Ann Hsiao Foundation, Scholarship Award
Course or Diploma
2008
Academy of Art University, Summer Scholarship Award
Course or Diploma
Exhibition
2020
Enhancing Democracy: The Power of Design in Voting Spaces
Name of the Company
2007-13
Academy of Art University, Spring and Fall Shows.
Name of the Company
2012
GAIN: AIGA Design for Social Value, San Francisco, CA.
Name of the Company
2012
Come Meet Your Replacements, San Francisco, CA.
Name of the Company
2011
Arise Japan Poster Project, San Francisco, CA.
Name of the Company
2009
Ria Foundation: Art Exhibit, San Francisco, CA.
Name of the Company
2008
Denver Art Museum, Denver, CO.
Name of the Company
2008
Walker Art Center, Minneapolis, MN.
Name of the Company
