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By deeply understanding coffee farming, cultivating communities, and blending it all with Starbucks' vision to ensure a sustainable future of coffee for all.

Hacienda Alsacia is the first and only farm to be owned by Starbucks. Located on the slopes of Costa Rica, the farm contains a 46,000-square-foot experience center where visitors can learn about Starbucks' commitment to sustainable coffee farming.

The Team: Mike P. (Creative Director), Jeffrey F. (V.P. Global Creative), Jennifer S. (Creative Producer)

 

My Role: Brand Identity, Packaging, and Vision 

Branding, Experience,
Packaging

Work

Starbucks

Company

Year

2014

How do you re-brand a historical farm with a bold mission while keeping communities around the world in mind?

The Future of Coffee

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