You are much more likely to remember an immersive experience.
As a kid, I was fascinated by the teamwork that goes into making a single animation cell in a Walt Disney film: the story, sketches, hand-painting on cellophane, teams working on different characters, backgrounds/foregrounds, taking still photos, and combining hundreds of those photos into a universal motion picture that many cultures can enjoy.
In my career, I have been fortunate to design revolutionary end-to-end products at global companies—in an equally immersive process—resulting in beautifully crafted experiences for consumers everywhere (including those behind the scenes).
Currently, I'm a Senior Designer at Walmart where I help bridge the digital and physical worlds for a new kind of store experience. I'm also a Founding Design Leader at a SaaS Start-up focusing on Service Design.
I am passionate about building more robust, more inclusive communities. In my spare time, I mentor emerging designers in minorities and work on humanitarian and animal welfare projects. I'm a member of Round where I connect, inspire, and spark collaboration with other senior leaders in tech. On the weekends, I flip through interior design and lifestyle magazines, park-hop in the great Pacific Northwest with my partner + dogs, and try to get 1% better every day.
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Part-time Founding Design Lead
AD Product Design
Principal Designer, Partner
A Mexican immigrant who grew up aspiring to be like Walt Disney, creating 🪄 experiences for people everywhere.
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Leadership, patents, awards,
GXD Design Community Awards, Wayfair
Guest Speaker, Strategies for Branding, AAU
Amazon Blue Puzzle Award, U.S. Patent No. 10,507,949
Amazon Blue Puzzle Award, U.S. Patent No. 10,227,169
Explorations in Typography 2, Work published
Creative Quarterly 34, Award of excellence
HOW Magazine, Starbucks, In-House Design award
Academy of Art University, Presidential Scholarship
Creative Quarterly 28, GD Student winner
CMYK Magazine #53, Design showcase winner
Berghs School of Communication, Selected participant
Behance Student Showdown, Prize winner
Explorations in Typography 1, Work published
The Art of Packaging Design, Work published
Art of the story, Debbie Millman Workshop
DWR 2009 Champagne Chair, Contest Finalists
GD USA, Work published
2008 Maria Ann Hsiao Foundation, Scholarship Award
Academy of Art University, Summer Scholarship Award
Graphis, New Talent Annual
Enhancing Democracy: The Power of Design in Voting Spaces
Academy of Art University, Spring and Fall Shows.
GAIN: AIGA Design for Social Value, San Francisco, CA.
Come Meet Your Replacements, San Francisco, CA.
Arise Japan Poster Project, San Francisco, CA.
Ria Foundation: Art Exhibit, San Francisco, CA.
Denver Art Museum, CO.
Walker Art Center, MN.