As a kid, I was fascinated by the work that goes into making a single animation cell in a Walt Disney film: story, sketches, hand-painting on cellophane, teams working on different characters, backgrounds/foregrounds, taking still photos, and combining hundreds of those photos into a universal motion picture that many cultures can enjoy. Times have definitely evolved from this type of movie production, but there is a spectrum in the craft.
In my career, I have had the opportunity to design revolutionary end-to-end experiences for global companies in an equally immersive process to create magical experiences for customers everywhere (including those behind the scenes).
Most recently, I was Associate Director of Product Design for Physical Retail Tech at Wayfair, where I bridged the digital and physical worlds for a seamless omnichannel experience. Previously, I worked at Amazon, Starbucks, and Uber.
I am passionate about building stronger, more inclusive communities. In my spare time, I mentor emerging designers in minorities and work on humanitarian and animal welfare projects, flip through interior design and lifestyle magazines, park-hop in the great Pacific North West with my partner + dogs, and try to get 1% better every day.
Full Name

CV
Experience
03/22 – 02/23
Wayfair
AD Product Design
06/19 – 02/22
Engaging
Principal Designer, Partner
11/14 – 06/19
Amazon
Senior Designer
09/13 – 11/14
Starbucks Corporate
Designer
09/12 – 03/13
Uber
UX Designer
All Projects
A Mexican immigrant who grew up aspiring to be like Walt Disney, creating magical experiences for people everywhere.
CV
Leadership, patents, awards,
& publications
2022
GXD Design Community Awards, Wayfair
2020
Guest Speaker, Strategies for Branding, AAU
2019
Amazon Blue Puzzle Award, U.S. Patent No. 10,507,949
2019
Amazon Blue Puzzle Award, U.S. Patent No. 10,227,169
2016
Explorations in Typography 2, Work published
2014
Creative Quarterly 34, Award of excellence
2015
HOW Magazine, Starbucks, In-House Design award
2013
Academy of Art University, Presidential Scholarship
2012
Creative Quarterly 28, GD Student winner
2012
CMYK Magazine #53, Design showcase winner
2012
Berghs School of Communication, Selected participant
2012
Behance Student Showdown, Prize winner
2011
Explorations in Typography 1, Work published
2011
The Art of Packaging Design, Work published
2010
Art of the story, Debbie Millman Workshop
2009
DWR 2009 Champagne Chair, Contest Finalists
2009
GD USA, Work published
2008
2008 Maria Ann Hsiao Foundation, Scholarship Award
2008
Academy of Art University, Summer Scholarship Award
2014
Graphis, New Talent Annual
Exhibition
2020
Enhancing Democracy: The Power of Design in Voting Spaces
2007-13
Academy of Art University, Spring and Fall Shows.
2012
GAIN: AIGA Design for Social Value, San Francisco, CA.
2012
Come Meet Your Replacements, San Francisco, CA.
2011
Arise Japan Poster Project, San Francisco, CA.
2009
Ria Foundation: Art Exhibit, San Francisco, CA.
2008
Denver Art Museum, CO.
2008
Walker Art Center, MN.