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Harvesting the First Crop
How Might We
Re-brand a historic farm with a bold mission to improve coffee production and share it with farmers around the world?
Work
Branding, Experience,Packaging
Company
Starbucks
Year
2014
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By deeply understanding coffee farming, cultivating communities, and creating a Starbucks centered vision to ensure a sustainable future of coffee for all.
Hacienda Alsacia is the first and only farm owned by Starbucks. Located on the slopes of Costa Rica, the farm contains a 46,000-square-foot experience center where visitors can learn about Starbucks' commitment to sustainable coffee farming.
The Team: Mike P. (Creative Director), Jeffrey F. (V.P. Global Creative), Jennifer S. (Creative Producer)
My Role: Brand Identity, Packaging, and Vision
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