top of page

By deeply understanding coffee farming, cultivating communities, and creating a Starbucks centered vision to ensure a sustainable future of coffee for all.

Hacienda Alsacia is the first and only farm owned by Starbucks. Located on the slopes of Costa Rica, the farm contains a 46,000-square-foot experience center where visitors can learn about Starbucks' commitment to sustainable coffee farming.

The Team: Mike P. (Creative Director), Jeffrey F. (V.P. Global Creative), Jennifer S. (Creative Producer)


My Role: Brand Identity, Packaging, and Vision 

Branding, Experience,Packaging






Harvesting the First Crop

How Might We

Re-brand a historic farm with a bold mission to improve coffee production and share it with farmers around the world?

bottom of page